Simply defined, Public Relations or PR consists of the various practices used for managing the communications between and organization and the public. PR seeks to create a desired image about the organization in public mind.
Importance of the Image
The public is a vast conglomeration that includes your customers, suppliers, investors, activists, regulators and others. Many of these people can actively help you succeed in your business. The same people can also prevent you from succeeding, say through a boycott of your products if they feel that you are causing some kind of serious harm.
It is through a planned and sustained communication campaign that an image-building PR campaign is executed.
Controlling Communications Needs Expertise
Controlling communications involves two major issues:
In today’s environment of proliferating media, these tasks require special expertise. It is this expertise that SEO77 can provide for you.
SEO77 and Public Relations
SEO77 helps you with: