Posted in: Social Media on July 6, 2012
On your site, add a Facebook page for reviews, or simply attach such a page to your profile. By using a tool like this, your followers can write their own reviews about your site and services. Go through these reviews and get rid of the negative ones. Think about holding a raffle for some virtual prize to encourage visitors to write reviews.
When you develop friends and followers via social media, speak about them highly. This may seem odd, but some people like to see your social credentials before they will feel comfortable interacting with you. You should blog about these friends and share them on Facebook and Twitter. Link to your other social media profiles, also.
Make sure you track your progress. Over time you will be able to establish statistics that show how effective your campaigns are and the number of new people you get each week. Use the figures to identify what actions caused them to help you along the way. If you don’t follow your results, you won’t know which aspects of social media marketing are paying off.
Always be mindful of your specific words used in any social media content. Anything you put on the Internet is there indefinitely.
Try having a contest to rapidly build up a following. To enter the giveaway, require individuals to like you on Facebook or follow your Twitter account. No matter what the prizes are, you’ll be gaining a lot of exposure.
A great tip to use with your own social marketing is to actually check in on the competition. See what types of things they’re doing to see if you need to change your strategy. Figure out what techniques are driving sales and what strategies are doing more harm than good. After you do this, take what you learned and apply it towards helping your business thrive through social media marketing.
Invite all your friends and acquaintances to visit your social media sites. Even if they are not potential customers, they may share your content with someone who is.
Think about having a blogger that is an expert in your field write for you or do the same for them. This helps to generate traffic, and it creates a sense of belonging for your visitors. When guest blogging somewhere else, make sure they let you link back to a website of your own. You can start the ball rolling by being the first to offer them a link back to their site. The followers of that blogger will be more likely to seek info about your site.
You need to talk one-on-one with customers over social media. They do not want to communicate with a faceless company. Customers are far more likely to trust your company if they know that a single person is addressing their concerns.
One thing social media marketing needs to have is to attach the keyword ads to the links that have something to do with those keywords. The page that the potential buyer is directed to should be a blog, social media site or even a page for a product. Also, be sure to maintain current offers, products, and articles. Add in any relevant links and just make sure that you are making real efforts to market on social media.
When creating your marketing plan, these tips can be a crucial staple to ensure that you attract and keep your customers. As you become more comfortable with social media, you will begin to understand the relevance of these tips and learn more along the way.