Posted in: Social Media on May 30, 2012
One way to increase your follower count on social networks is to offer some sort of reward for liking or following your profiles. You will make each customer feel like they’re getting an exclusive discount thanks to being a follower, which will build their connection to your brand.
If you quickly and professionally respond to comments posted to you on social media, you will find that your reputation stays positive, no matter what the comments say. This can make your or break you in social media marketing. It’s especially essential that negative comments and reviews get your response. If left unresponded to, posts like these can really tarnish your online reputation. If you respond to them, and fix the issue, you can gain a good reputation.
When trying to get the word out through social media, it is usually best to keep your messages short and succinct. Do not bore your readers with too much information: go straight to the point. Employ images to make your point instead of huge amounts of text.
Your social media profile can be used to bring customers to your retail store or to direct them to your products online. Educate them about current special offers, or updated store locations. Run some specials that are only open to social media subscribers, and provide coupons available for printing. You have to give people a real reason to add and promote you on these sites.
Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. These blogs offer customers an inside look into the workings of your company. They’ll meet the people who work there, learn more about your company’s beliefs and standards, and know how the product gets from it’s raw form to their home. Sharing this information makes it easier to strengthen the bond between your brand and your customers.
Sign up for a Yahoo account so you can use Yahoo Answers. This portion of the Yahoo website is a service that allows people to submit questions, which other users then answer. Find questions that are relevant to your business. Answer the questions in an astute and professional manner, and provide information about your business in your answers. You will quickly achieve expert status if you consistently provide good answers in a specific category.
To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.
People like having the option to comment on your blog. This is doubly important if you give no other contact information on your blog. Monitor blog comments so that customers don’t get away with posting inappropriate items. Screen and delete comments that are offensive or might be spam.
Always separate your professional Facebook site from the one you use for personal social purposes. Professional contacts shouldn’t have the ability to access information about which games you have played or see family pictures from your vacation. If you choose to include your full name anywhere on your business page, you should use a nickname for your personal profile. This helps you to protect your own privacy.
Social media marketing can be used to make a more user-friendly storefront. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products, and even buy some, without ever leaving Facebook itself. This lets them buy your products even if they don’t really want to leave Facebook and visit your main website.
You are probably aware of the popular social networking sites, but you should know there are many smaller sites that were created for particular audiences. It may cost more to advertise on these social media networks but the money will be better spent if you can target a specific segment of users.
These tips can help you grow your business. You can use your everyday, recreational, social media sites to help increase your business. Social media marketing brings the world right to your door and with the smart application of the advice in this article, your business should flourish.