Posted in: Google on June 18, 2012
Proofreading is a vital part of every website, but it usually is neglected. Your website should be very clear and easy to read by your readers, as well as the search engines. If you don’t take the time to run spell-check and grammar check on your site, search engines will penalize you.
If you are not writing in English, include a meta tag that shows the language you are using. This can raise your site’s ranking for any searches readers perform for sites in that language.
Make sure all image tags have “alt” tags for better SEO. Alt tags display to visitors if they have chosen not to view images on your site. Search engine spiders can’t read images, only alt tags, which means they’ll be seeing those keywords. And this can improve your search ranking.
Videos are still difficult for crawlers to acknowledge. If your site does contain a lot of videos, you should implement a site-map that lists exactly what videos your site has. This allows search engines to index the video descriptions.
Consider adding a blog to your business or corporate website to add a personalized touch, and encourage the company’s owner or CEO to become involved by blogging. This is the company’s voice, and people will desire to hear it.
Make sure you implement the use of social networking sites as a means to improve your SEO. You can interact directly with clients through Facebook and Twitter, while YouTube makes it easy to promote products through instructional videos.
Do some podcasts! A podcast can be either auditory or visual content that relates to your business and your customers. You can get a big boost from streaming content live as well. This format has become increasingly popular in modern times. Ensure you provide keyword-rich descriptions for each podcast to entice people on search engines to view your content.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.