Posted in: Google on April 6, 2012
It is important to estimate the ratio of visitors to customers to see if your site is effective. Most major companies online offer various add-ons and trackers, which allow you to see the comparison of visitors to sales numbers and repeat customers.
Make different versions of your site for different countries. To do this, translate your website into several different languages so that it is understandable to a much broader range of people. Broadening your reader base like this can really expand the amount of traffic your site gets. If a customer can easily read the information on your site in their own language, chances are higher that they will buy from you.
If you are already using internet marketing, you know which of your products are top sellers. Your next step should be to use them as flagpoles for additional sales. Find out what your best accessories and their complementary products are and advertise for the big selling ones. Any product that is complimentary to your main sellers will get a boost because they don’t require as much promotion as anything unrelated would.
Even if your company cannot afford to hire a high-priced marketing consultant, the internet offers a number of free resources that are useful for evaluating your marketing approach. You can join online business communities, read marketing blogs, attend local business development seminars and conferences, and download and study e-books.
Always use clear, high quality pictures that show off the products your site is selling. This gives the customer peace of mind, as they get to see a detailed photograph of what they are ordering. Allow satisfied customers to submit their own photographs of their favorite purchases. “Before and after” photographs are very effective marketing tools.
The small merchant will encounter a lot of competition in the online marketplace. Look at your competitors prices. If you can still pull a profit, consider underselling them to drive sales. Also, set up your own “store” within the marketplace, giving customers access to all your items in one place.
Consider creating a section of your website where people can view all of your products. Do not stray too far from the category in which your product lies. Functionality is key here.
Use descriptions that promise fast results and speedy responses when you are advertising your products and services. Let your customers know how fast it takes to place an order, how quickly that order will be shipped and how little time it takes to see results. Back up your promises by offering fast downloads, a speedy and secure checkout procedure and instant confirmation emails for online orders.
A good company logo and motto are crucial to creating brand recognition. These marketing tools help you build your brand, as they will help customers remember you. A catchy slogan stays in the customer’s mind for a long time. When thinking about products that you sell, your slogan will drive traffic to your site because it has memory recognition.
Webmasters sometimes ignore the significance of simplicity when it comes to websites. Adobe Flash and other multimedia tools can be seductive to website owners, so professional website designers push these tools. Smart owners always remember that not everybody will be able or will want to use this technology. A website should work well and serve its purpose, without resorting to lots of fancy devices.
Putting out an e-zine or e-mail newsletter can be a very effective marketing tactic. The best results will come from an e-zine that builds readers’ trust and interest in you and your business. One way to start building relations is by adding personality to your Ezine with the use of pictures of your staff. You should let them know about the people who run your company. Use interesting subject lines, such as a quick way to reach a goal.
You’ve started creating your marketing plan, are you now ready to try new ideas? Do you have the tools necessary that you can apply to your own business? You can begin changing your plan to serve your purposes. If you feel confident enough in these concepts, get started today!