The basic appeal of Internet Marketing is that it is low cost and has a dramatically wider reach. Launching a website to sell your product or service is far less expensive than setting up shop or office on the high street. And the website can reach people everywhere – people in distant countries as well as people in your locality who might never visit the high street.
Bringing Customers to Your Website
A shop in the high street gets seen by people passing along it. A website does not get such automatic visibility; you have to take active steps to get prospective customers to your shop on the Web. Fortunately, people are increasingly using the Internet to search for and buy products and services.
Using Search Engine Optimization (SEO) principles and Search Engine Marketing (SEM) tactics, you can bring prospective customers to your website.
SEO and SEM
SEO involves attending to certain issues when developing your website (or redesigning an existing website) so that search engines begin to consider your website as an “authority” site worth showing prominently to their searchers. If you do this successfully, your site will be among the top few sites shown to people who search for your product or service.
And these top few sites will get hundreds of times more visitors than a site shown on page 10 of search results. (How many times have you searched beyond page three or four of search results?)
SEO77 has years of experience in getting business websites to the top of search results. We can help you achieve high search engine visibility and substantially higher volumes of sales.
People who visit your website might not make an immediate purchase. That does not mean that they are not interested in your offer. They might decide to come back later; and then forget to do so amidst all the daily pressures.
If you have captured their email address during the first visit, you can send a few e-mails to those who have so “opted-in” to receive e-mails from you. It is quite likely that many of these people will buy after a few e-mails, provided the mails are drafted well.
SEO77 will help you capture the e-mail addresses of your site visitors, and draft good e-mail copy to convert the recipients into paying customers.
Social Media Marketing
The Internet marketing scenario is constantly undergoing changes and one major change is the use of social media for marketing. Social media such as Facebook and Twitter attract billions of people. These people are not only “socializers” but are also prospective customers.
If you can get some active members of these on-line communities (with large numbers of friends or followers) to recommend your website as a “cool site to visit” or recommend your product or service, it can generate many visits. Alternatively, you can become an active member yourself and do what is necessary to attract friends and followers. You will then get a chance to plug your product or service when an opportunity arises.
SEO77 can help you develop a social media strategy.
Internet or Web marketing can help you reach prospective customers you could not otherwise easily reach. Internet marketing is substantially less expensive than conventional marketing. However, it requires specific expertise in SEO/SEM, E-Mail Marketing and Social Media Marketing to execute successful Internet Marketing campaigns.
With more than a decade of relevant experience, SEO77 can help you with the required expertise and active execution support.