It is common for a website to contain the same content on multiple pages. For example, an e-commerce site might display the same product information on multiple pages sorted by price, or in alphabetical order or in no order. Of these, the main page might be the product page that is not sorted in any [...]

A person might try to access a page that does not exist at your website. This can happen by mistyping the URL or clicking a damaged or broken link on a webpage or email. What happens then can determine whether the person trying to access your webpage gives up or feel gratified at the great [...]

301 redirects are permanent redirects. When your web page has moved to a new URL, anyone searching for the old page will get a 404 error message. 404 errors speak poorly of a website and if there are several of them for one site, search engines might consider them unworthy of high rankings. With a [...]

There was a time when search engine optimization was actually not necessary. Even as late as a decade ago, if you created a Web page anywhere, Google indexed it and you gained visibility in its search results. Your page could have been in one of the free “estates” where anybody could add a page and [...]

Webmasters typically do search engine optimization with Google in mind because Google brings most visitors through search. And Google has given excellent advice to webmasters on this topic at its Webmaster Central page at http://www.google.com/support/webmasters/bin/answer.py?answer=35769. The advice on the page includes website design and content guidelines such as: Create an information-rich site that provides useful [...]

Google is the search engine that most webmasters want to rank highly in because it brings a dominantly large volume of visitors to well-optimized websites. So when Google recommends certain practices to developers of websites, it naturally receives priority attention. The practices Google recommends are not tips and tricks as such but rather quality guidelines [...]

Simply defined, Public Relations or PR consists of the various practices used for managing the communications between and organization and the public. PR seeks to create a desired image about the organization in public mind. Importance of Image The public is a vast conglomeration that includes your customers, suppliers, investors, activists, regulators and others. Many [...]

Public relations or PR can create a great image about your business and your product/service in the minds of the public. If the publicity is adverse, however, the reverse happens, a poor image results. How do you ensure that coverage about your business is positive? That is where media relations come in. If you cultivate [...]

Your business might be going strong when some unexpected incident exposes you to the glare of adverse publicity. Or the very strength of your business might provoke your competitors to spread malicious rumors about you. The publicity and rumors spread through the media, on-line and off-line, and you need good media management to be alerted [...]

Marketing strategy does not mean making a lot of cold calls in the hope that you might get a few orders (along with plenty of closed doors). Nor is it persuading a few friends to give you their orders (which can of course be used to start you off, but not for the long-term). Instead [...]